Daniel Lee’s Burberry is Here


By Onafowokan Aminat

Burberry returns to the London fashion week with its first collection since the exit of their last creative director Ricardo Tisci.

The collection was presented by Daniel Lee the former creative director of the Italian brand Bottega Veneta where he was fired for his alleged racist comments back in 2021. This is also his first show since the split. They were a total of fifty-five looks in the show.

The collection had a lot of fur, plaid and duck prints which Lee included because he “thought it was funny”. The major colours on the runway were purple, yellow, red and a bright blue really stood out on the runway and made people wonder if that would be the new house colour for this era.

Lee is quite famous for his signature brand colour which he also did at bottega with the green. The use of colours on the runway was very refreshing and different from the usual neutral colours.

Coats, jumpers and jackets with little fur accessories. The signature plaids were featured in different colours as dresses, men’s trousers and hot water bottles. Two pieces and dresses were also included in the bright blue, a particular dress had the new Burberry prorsum medieval Knight redesigned by Daniel boldly printed I’m the colour.

My favourite look was a purple one shoulder dress with yellow and black fur details creating a marble effect and a yellow fur cross-body bag.

It was a fun collection and a breath of fresh air for the brand. I’m looking forward to what he’s going to do with the accessories and branding of the house especially for a younger audience and his use of the “Burberry Blue”.

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